国产双屏支架在 TikTok 卖疯,半年狂卖 2700 多万
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<div class="ce-paragraph cdx-block ce-paragraph--left">这年头老外是真的越来越惜命惜腰了。远程办公一普及,“工位经济” 直接从花哨摆件转向实用主义,人体工学类的东西在 TikTok 一路猛涨。中国牌子华诺的一款双屏显示器支架,踩中了这个风口。2023 年 11 月上线美区,到现在卖了11.14 万件,GMV 干到 404 万美元,折合人民币近 2762 万。卖点很简单,也很刚需:
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<ul class="cdx-list-unordered"><li class="cdx-list__item">气动弹簧,单手就能调高度、角度</li><li class="cdx-list__item">360° 旋转,双屏党狂喜</li><li class="cdx-list__item">桌面瞬间整洁,还能强行矫正坐姿</li></ul>
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<div class="ce-paragraph cdx-block ce-paragraph--left">精准戳中程序员、内容创作者这类长期久坐的人群。更狠的是打法:近 80% 销量靠达人带货。有博主直接用 “麦片盒垫屏幕 vs 支架” 做对比,一条视频曝光 600 万 +,卖出去 1500 多件。数据也很吓人:TikTok 上 “便携显示器支架” 这类关键词,五年搜索量暴涨 540%。健康办公不再是噱头,是真刚需。只能说:老外的腰,正在撑起中国跨境卖家的业绩。
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