TikTok Shop东南亚跨境更新店铺评分规则，7月起以售后处理时长替代投诉率
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<div class="ce-paragraph cdx-block ce-paragraph--left">TikTok Shop东南亚跨境将于2026年7月起更新店铺评分的计算方式。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">从5月开始，商家将可以提前预览新的店铺评分(在7月正式生效前)，以便商家有时间了解并优化评分表现。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left"><b>店铺评分页面有哪些变化?</b></div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">指标更新：买家投诉率将被60天商家售后处理时长(AHT)取代，重点关注商家解决售后请求的速度。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left"><b>升级后的店铺评分页面：</b></div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">更清晰地查看店铺评分表现，包括需要改进的领域及建议措施。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">评分为无效的商家将可查看还需完成多少订单才能获得店铺评分。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">更公平的对比机制：商家的店铺将在“差评率”及“商责退货/退款率”等指标上，与同类目卖家进行更准确的对比。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left"><b>什么是售后处理时长(AHT)?</b></div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">AHT是商家在过去60个自然日内所有售后请求的平均响应时间。目标是将其控制在20小时以内。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left"><b>需要采取的行动</b></div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">在商家中心的账号健康 → 店铺评分 → 预览新评分下查看商家当前的AHT分数，并优化商家的售后流程。</div>
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